Google And Its Relationship With China - 893 Words

Opening The quick advancement and progress of the internet across the world has led to many great opportunities for American business. However, this advancement has pushed the bounds for some countries on their stance for the free flow of information. This has been the problem for Google and its relationship with China. The restrictions set up by the Chinese government go against the ideas and ethics of Google. However, the presence of Google will likely help push political change by opening some doors for accessing information. This will also have the added opportunity of maximizing Google’s corporate interests. Stats and numbers China has the fastest growing internet base with around 632 million of its citizens online as of†¦show more content†¦A business holds its responsibility to the investors with the end goal of producing profit, but this can be considered to constrictive. Strictly running for profit might not be the main goal for some, employees, stakeholders or customers. This could help give a positive image for the company and its investors. Also, Google has not created its enormous value by making shareholder value the main purpose. â€Å"Maximizing profits is an end from the private point of view; it is a means from the social point of view.†(friedman) A system based on private property and free markets help enable people to use their resources in the most valued way. To build a strong and efficient network infrastructure China will need private business, entrapanuers and shareholders to invest freely. If they are in disagreement with the company they are free to sell their stock. The same goes for customers and their choice to vote with their dollars. Many companies have been created with the purpose to maximize profits for their investors. It is also simply good business for a company to provide for its customers social benefit as long as it’s done by their own choice and not pressured. It is not the job of the company to be altruistic and is the benefit of the company to work towards its own needs. Things have changed over time in the There is no obligation to social responsibility, only in the way of shared values and responsibilities

William Shakespeare s The Taming Of The Shrew Essay

Shakespeare wrote his plays without a thought that they would ever not be performed on stage. Many of Shakespeare’s plays have been performed since his death 400 years ago. And with time comes advances, as many of Shakespeare’s play have been adapted from text to film. Some films take Shakespeare’s original plot and twist it to be more modern, while others stick with the classic. In Franco Zeffirelli’s 1968 film version of The Taming of the Shrew, he recreates Shakespeare’s loved play. Although Zeffirelli stays close to Shakespeare’s original text, he does omit and add lines and scenes that weren’t originally in the play. Zeffirelli also adds body language and stage directions where they aren’t in the play. These directorial decisions change the way the romance looks between Katherina and Petruccio in the text. The relationship between the two characters in Zeffirelli s film is attempted to be seen as more consensual than in the text. Shakespeare’s play The Taming of the Shrew begins with an Induction that isn’t in Zeffirelli’s film. The Induction in the film starts with a beggar named Christopher Sly who is very drunk and hasn’t paid his bill. He gets kicked out of the tavern and picked up by a Lord who decides to play a trick on Sly. The trick that the Lord plays on Sly is to have him believe he has been sick for so long that he has become a Lord himself. The Lord decides to treat Sly to a play, which is The Taming of the Shrew. Shakespeare decides to use this as a formShow MoreRelatedWilliam Shakespeare s Taming Of The Shrew889 Words   |  4 PagesIn many accounts, William Shakespeare’s Taming Of The Shrew, is often criticized for its seemingly misogynistic themes; such as the thought of â€Å"taming† a woman, thus making her completely submissive to her husband. While in the opening of the play, Katharine, ill-tempered but seemingly impenetrable, gets pulveri zed by Petruchio’s contradicting her words, and also saying disgusting jokes in an intense verbal arguement. In another example, one of the other main characters, Bianca, was bet on by severalRead MoreWilliam Shakespeare s The Taming Of The Shrew1180 Words   |  5 PagesWilliam Shakespeare s ‘The Taming of the Shrew’ is a controversial comedy that has more than 1 interpretation. The 2 prominent interpretations is that it a misogynistic play or that it is a love story about a man liberating a woman. This play has been adapted into any movies the 2 that were studied were ‘The Taming of the Shrew’, produced in 1967 and ‘10 Things I Hate About You’, made in 1999. Upon viewing these 2 movies I found that ‘The Taming of the Shrew’ had a great deal of misogyny throughoutRead MoreWilliam Shakespeare s Taming Of The Shrew1676 Words   |  7 Pagescontinue to do so because they grapple with economic and social issues that people of all ages, from all walks of life, can relate to. Shakespearean plays ideally encompass these viewpoints; they can be tragic, comedic or even romantic. Taming of the Shrew by William Shakespeare explores the marriage between a shrewd woman, Katherine and a willing suitor, Petruchio. Petruchio challenges himself to try and transform shrewd ways of Katherine to turn her into the ideal and obedient house wife by using variousRead MoreWilliam Shakespeare s Othello, And Taming Of The Shrew1684 Words   |  7 PagesThroughout the works of Shakespeare there are several relationships that develop in order to help guide the story into its conclusion. For instance, in Othello, and Taming of the Shrew, similar relationships between the male and female lead characters are displayed and emphasized to bring large meaning to each of the texts. It is these relationships between fathers and daughters, as well as husbands and wives that form to progress the plots of each play. Through these bold and sometimes fatal relationshipsRead MoreWilliam Shakespeare s The Taming Of The Shrew And Of Clytemnestra1550 Words   |  7 Pages When William Shakespeare and Aeschylus create purpose, they create it in a direct manner. Executing it with carefully chosen language, Shakespeare and Aeschylus implement multiple layers to construct meaning and multiple interpretations. Without alienating the audience and regardless of it’s controversial theme’s, both text’s were at a time developed when devoted leaders condemned the idea of Eve and praised the Virgin Mary, Neoclassical scholars welcome the idea of feminism, reversed gender rolesRead MoreAnalysis of William Shakespeare ´s The Taming of the Shrew1962 Words   |  8 Pages â€Å"The Taming of the Shrew ‘ is undoubtedly amongst Shakespeare’s most popular and debated comedies .The main subject of contention amongst critics is the apparent misogynistic elements offered in the play.Some ,like Stevie Davies argue that ‘The Taming of The Shrew ‘ celebrates ‘ female subjugation and mistreatment ‘ .Others see it is a parody of ‘female subjugation’ which grotesquely exaggerates Petruchio’s ‘taming’ of shrewish Katherina and portrays their relationship as a ‘game’ .Whether theRead MoreWilliam Shakespeares Taming of the Shrew William Shakespeare’s romantic comedy, The Taming of1100 Words   |  5 Pages William Shakespeares Taming of the Shrew William Shakespeare’s romantic comedy, The Taming of the Shrew, is an embodiment of the context in which the text was shaped, the Renaissance. The Renaissance period was a time of progression, primarily in the areas of art, science, humanism, religion and self-awareness. The Renaissance focused on taking elements of the past including religion, art and science and adapting them to make them better. Humanists advocated for the freedom of the individualsRead MoreGender Essentialism : Katherine s Transformation1735 Words   |  7 PagesGender Essentialism: Katherine s Transformation in William Shakespeare s Taming Of The Shrew Feminist and cultural historians have convincingly demonstrated that rebellious women were a concern for englishmen during the late sixteenth centuries (Detmer 273). The idea of â€Å"taming† a women is one that men can find useful, though women can also benefit from. Katherine cynically conforms to expectation, and in doing so displays how The Taming of the Shrew is a critique on gender essentialism. TheRead MoreThemes in Taming of the Shrew1433 Words   |  6 PagesThe Taming of the Shrew is a comedy written in the early 1590’s by William Shakespeare. This play within a play starts when a powerful lord plays a prank on a poor, drunken man named Christopher Sly. The lord convinces the poor man that he is actually a lord himself and that the troop of actors that have arrived are there to perform a play for him. This play that the troop of actors performs is the story of Petruchio, who wants to marry for money, and Katherina, the shrew. The two actually marryRead More The Relationship Between Katherine and Bianca in The Taming of the Shrew1186 Words   |  5 PagesThe Relationship Between Katherine and Bianca in The Taming of the Shrew   Ã‚   William Shakespeare is considered the greatest playwright of all time.   His gift for developing characters is one major aspect that accounts for this lofty acknowledgement.   Shakespeare created various characters from drunks and fools to kings and generals.   The characters are so human and so real that the audience can see aspects of their own personalities represented on stage for better or worse.   Inadvertently

The Day That The 9 / 11 Attacks Happened - 1631 Words

When I was very young I remember the day that the 9/11 attacks happened. I was in my 5th grade math class when my principle made an announcement over the PA stating what took place. He requested that there be an immediate assembly in the gym. When we got to the gym he began to talk about how America was attacked and that two airplanes hit the Twin Towers in New York City. When I was hearing all this I was very confused only being a young boy. Many people came to pick their children up from school in fear that something could happen to us. I also remember how the news portrayed the attacks. They constantly replayed the footage of the planes hitting the towers over and over again. This was a form of social control, in the form of an agent of socialization where â€Å"mass media gives information and images that are consumed by the general public (Chriss, 2010). They wanted to strike fear into the people of America and wanted a sense of patriotic emotion running through their veins. Pr esident Bush came onto TV and told everyone that they have weapons of mass destruction and didn’t really explain who they are. The only motive was to hurt the American people and this was an action of war. He mentioned that this was the doing of Al Qaeda and Osama bin Laden. It wasn’t until I just read this article that I really understood why Al Qaeda does these things or what their motives are. Al Qaeda lives and operates by the theory of focoism. This focoist theory is explained in Che’s article asShow MoreRelatedWhat Happened in September 11th, 2001 Essay889 Words   |  4 Pages What happened on September 11th, 2001? A day that will be remembered and never forgotten, a day that many innocent people died because of a terrible tragedy that happened on September 11th, 2001 at the World Trade Center in New York City. To many people it probably just looked like another regular work day, but didn’t expect the worst that day. On September 11, 2001, nearly 3,000 people were killed in the terrorist attacks at the World Trade Center in New York City (†11 facts about 9/11†). SeptemberRead MoreSeptember 11, 2001 and the Twin Towers786 Words   |  3 Pageswitnessed the crumbling of the Twin Towers on September 11, 2001 will never be the same. There were multiple attacks that happened on this day, but the main attacks were in New York City. The 9/11 attacks on the World Trade Center were one of the most tragic events to happen in New York City, but there have been things said about George Bush and him knowing about the attacks and that the government was behind it. The attacks that happened on September 11, 2001 attacked the twin towers in New York City,Read More9 / 11 Inside Job977 Words   |  4 PagesHolly James Mr. Bergmann Senior English B2 31 March 2015 9/11 Inside Job On September 11, 2001, four different planes were hijacked by terrorists. Two of them headed for the Twin Towers, the other headed for the Pentagon and the other nobody really knows for sure. The two that were headed for the Twin Towers, sadly made it there and crashed into both of them, they collapsed. The one headed toward the Pentagon also made it there. But the other plane didn’t make it to wherever it was supposed toRead MoreThe Bombing Of Twin Towers1654 Words   |  7 Pagesthere. They had almost controlled U.S. economy when they were existed. However, they got attacked on Setember, 2001. The attacks were a series of four coordinated terrorist attacks by the Islamic terrorist group Al-Qaeda on the United States on the morning of Tuesday, September 11, 2001. The attacks consisted of suicide attacks used to target symbolic U.S. landmarks. Due to the attacks many bad effects were occured. First, hundreds of thousands of tons of toxic debris containing more than 2,500 co ntaminantsRead MoreA Comparison of the Attack on Pearl Harbor and the Terroist Attacks of September 11th, 20011023 Words   |  5 Pagesmany others will forever remain written down as a historic day in not just in history but in naval and military history as well. In this essay I will first explain and describe the Pearl Harbor attack. I will do that in the perspective of a male veteran who at the time was stationed at Pearl Harbor as a U.S. Navy cadet describing the events of that topic to a news anchor for a local newspaper. I also explain what happened after the attack and explain if there was any possible way to prevent it. NextRead MoreA Look Back at 9/111307 Words   |  6 Pages9/11 One of the most known and worst events occurred on September 11, 2001. Terror attacks occurred in the United States of America in the cities of Washington D.C. and New York City. An Al-Qaeda terrorist group organized this attack by sending terrorists on four different airplanes to crash into the World Trade Center in New York City, and the Pentagon in Washington D.C. Two planes crashed into the World Trade Center, while another one was targeted for the Pentagon. Although one plane hit theRead MoreThe World Trade Towers On 9 / 11 Memorial And Museum1602 Words   |  7 PagesSeptember 9/11 Memorial and Museum The New York Times, interviewed Barbara Pickell, a sales representative who was the employed at Blue Cross Company at the World Trade Towers on 9/11, recalled that â€Å"Everybody started screaming because they could see people jumping out of the building† (â€Å"Witness to Apocalypse†). Approximately 3000 people lost their lives in the World Trade Center attacks (Templeton and Lumley). Many vanished in the debris, leaving families and friends no time to say goodbye. The 9/11 MemorialRead MoreThe Bombing Of The United States1357 Words   |  6 PagesSeptember 11,2001, it was a tragic day across the country of United States, from New York all the way too California. Everyone took one moment of silence as one whole nation that day and work was cancelled as everyone starred at Television watching the news to find out more information on what happened to their country. The attack on the U.S. changed everything from that day forward. This attack opened up new acts and chang e our national security. The American people and people in other countriesRead MoreThe September 11, 2001 Terrorist Attacks on America: The Division of Nations and Views1672 Words   |  7 PagesThe September 11, 2001 terrorist attacks on America divided two nations, yet knit one closer like the attacks on Pearl Harbor. There were many events that lead up to 9/11 that were only the beginning. The attacks on the World Trade Center in 2001 was the finale. George Bush wrote in his diary, â€Å"The Pearl Harbor of the 21st century happened today†¦Ã¢â‚¬  (George Bush). This attack was a surprise, just like Pearl Harbor, but the U.S. reacted swiftly and effectively. The appalling events Now, more than aRead MoreThe War On Terrorism And Terrorism1231 Words   |  5 PagesIntroduction: Thesis: Since the attack that started September 11, 2001, the War on Terrorism has added a sense of fear into American’s daily lives. 11 September 2001; this date will have the same mentality as 7 December 1941 for as long as history is studied. Thousands of Americans woke up that day as if it was just another Tuesday. Americans boarded flights, drove to work, and went with their lives when chaos struck. Flight 11, the airplane that hit the North Tower and Flight 175 crashed into

The Underground Railroad Is Such An Integral Part Of History

The Underground Railroad is such an integral part of history. This paper will provide insight into railroad, a key event that assisted in igniting more passion toward ending slavery, a couple of key players, the routes and the final destinations of the passengers of the railroad. During the time of slavery, networks of places to meet to escort slaves to freedom were created to move them up north. These networks being to materialize in the early 1800’s. The meeting places were secret in nature and were later given the term â€Å"Underground Railroad.† The railroad would begin in the south and end in the northern states and Canada. The railroad assisted, by estimation, over one hundred thousand slaves to freedom. (Curtis, 1941) The action of assisting the slaves was illegal during this time but they were assisted by good people called abolitionist. (Blackett, 2013) Abolitionists were men and women who believed that everyone should be equal. The movement was an ef fort to abolish slavery. There was one name that is not mentioned an often but who was very important to the movement and his name was Dred Scott. Events that occurred in his life added a spark to the controversial attitude toward slavery that would change history Dred Scott was born in 1795 in Virginia into slavery. His original owner, Peter Blow, relocated to Huntsville, Alabama, and later died. Dred Scott was sold to Dr. John Emerson and later wed Harriet Robinson. Her ownership was transferred to theShow MoreRelatedStory Of Henry Box Brown1662 Words   |  7 Pagespunishment in his state, he would be auctioned back off into slavery. Fortunately for Burris, one of his white associates impersonated a buyer at the auction to technically win back his freedom (Underground Railroad – Whisper†¦). While many unrecorded successful attempts have been undoubtedly lost to history, the ones that survived highlight the intelligence and craftiness of both the slaves and their allies. However, there were great risks. While the northern Untied States was a popular destinationRead MoreLife in the Plantations: The Runaways and the Underground Railroad778 Words   |  4 Pagesplantations’ landlords were also called â€Å"planters†, a term used to designate those who held a significant number of slaves, mostly as agricultural labour. There were different categories of planters: large planters (who had more than 50 slaves, and were part of the â€Å"Planter elite† or â€Å"Planter Aristocracy†) and medium planters (who had an average of 16-50 slaves) . In Django Unchained, two enormous plantations appear (the first one is in Tennessee and the second one in â€Å"Candyland†, Chickasaw, Mississippi)Read MoreHistory of US Immigrants1546 Words   |  7 Pagesreport we need to study the relation of diverse people contribution in United States and the countries culture. (McLaughlin, 2006) The culture of immigrants always being in appropriate for the reason of not acceptance of un born Americans, but an integral part of it is still developed due to the high rate of immigrants. Successful waves of immigrants have kept this country demographically young, have enriched its culture and have contributed to the nations productive capacity, increasing its influenceRead MoreThe Fight For Social Justice Essay2115 Words   |  9 PagesThe main purpose of social work is to advocate for those who have no voice. Throughout history, many individuals have served as role models and proponents of social justice, helping to create policies and programs so future generations can benefit. Jane Addams, Elizabeth Cady Stanton, Rachel Carson, and Harriet Tubman worked tirelessly and devoted their entire lives to the pursuit of justice. We have learned through their sacrifices that change is just one person away, and that it takes tremendousRead MoreThe State Of Maryland Was Considered A Bo rder State1386 Words   |  6 Pagesfree blacks as it did slaves. In early 1861, almost 84,000 â€Å"free Negroes† were identified while more than 87,000 black and mixed race individuals were listed as slaves. Maryland was made up of merchants and business people in the central and western parts of the state with primarily farmers and slaveholders in the east and south. The merchant class, gaining control of the state legislature, felt that a war with the North would be economically devastating and could destroy their businesses. That wasRead MoreProhibition : Installment And Effects1255 Words   |  6 PagesKaye AP Psychology 12 March 2016 Prohibition: Installment and Effects â€Å"The ratification of the 18th Amendment to the U.S. Constitution–which banned the manufacture, transportation and sale of intoxicating liquors–ushered in a period in American history known as Prohibition† (History.com Staff). Overnight, alcohol went from a common drink of choice to an illegal asset that became the heartbeat of bootlegging organizations and organized crime. The otherwise â€Å"Roaring 20s† was marred by the gang violenceRead MoreEssay on Fighting for Equal Rights1724 Words   |  7 Pagesjustice for all.† (Mission Statement, WILPF, n.d.) Essentially, this means the organization fights for an end to war and violence, equal rights for women and all other minorities, and social justice. This mission statement was part of the code by which Jane Addams lived. Through her work with Hull House, the peace movement, and many others, she was able to fight against mainstream society. She advocated for the rights of the immigrants, the poor, women, and other minoritiesRead MoreSlavery Of The Black Spirit By Michael Craton1959 Words   |  8 Pagesmovement in the United States. This group believed that all humans had an â€Å"inner light,† and therefore, slavery directly opposed their central belief that all humans are created equal (Washington, Lecture). For this reason, Quakers became an integral part in the anti-slavery movement, speaking out against slavery as well as housing runaway slaves who escaped bondage in the south. Growing Unrest When asking the average layperson about emancipation in the United States, a common response may beRead MoreAmerican History Without A Mention Of Pennsylvania2234 Words   |  9 PagesAndrew Lee Ms. Coulson HIST012 December 17, 2014 Final Assessment It is nearly impossible to study American history without a mention of Pennsylvania. The state is central in American history not only because of its location on the East Coast, but also for the long duration of time that Europeans have inhabited Pennsylvania. Always central to early American history, Pennsylvania was of the first American colonies, birthed many of the founding fathers, and even housed Philadelphia, the first capitalRead MoreEssay on Civil Engineers: Builders of Tomorrow2024 Words   |  9 Pagesaccomplishment was so significant during that time period that Imhotep was granted the honorable title of a deity. He is accredited with being the first civil engineer for this feat, as well as for his design of the first columns. Columns were an integral part of many structures built during that era, such as the Karnak temple, which is â€Å"the largest temple complex ever built by man† (www.touregypt.net). The level of design and beauty of these temples were so hi gh that â€Å"when the Romans first came to Egypt

Previous Decisions Made Judges Similar Case -Myassignmenthelp.Com

Question: Discuss About The Previous Decisions Made Judges Similar Case? Answer: Introducation On 26th August 1928, the friend of Mrs Donoghue brought a ginger beer to her from the Wellmeadow Caf. The bottle of the ginger beer was open and thus the contents of the bottle were not visible. After the consumption of half of the bottle of the ginger beer she poured the contents into the tumbler. She found the remains of the decomposed remains of a snail floated which resulted her in a state of shock and severe gastro-enteritis. She brought an action against the manufacture of the ginger beer (Stevenson). The main issue that arose is whether there is duty of care that can be imposed upon the management which was violated and which resulted in negligence on the part of the manufacturer. Meaning of Ratio Decidendi and ratio in the case Ratio Decidendi is a Latin term which means the reasons for the judgments. These are the basis because of which the decision is reached by the court of law. It is the point that determines the decision of the case. In Donoghue v Stevenson, the ratio is that every person owns a duty of care against all such person who he can reasonably foresee and who is affected by the actions of the doer, thus, there must be presence of proximity amid the parties. (The Law Teacher, 2017) Meaning of Obiter Dicta and Obiter in the case Obiter Dicta is the expression of the judges that are given by the judges during the proceedings of the case but does not become the part of the judgment or is not considered as the reasoning of the judgment of the case. These are mere observations of the judges. In Donoghue v Stevenson, Lord Atkin submitted that we must love our neighbor and that reasonable care must be taken against the act which can be reasonable foresee and that might harm your neighbor are not the basis of the decision but are important statements that are made by the judge while pronouncing the decision. (Judicial precedent, 2009) It is submitted that Mrs Donoghue would not have been successful sue the manufacturer (Stevenson) under the law of contract mainly because there was no contract that was made amid the manufacturer and Mrs Donoghue. Mrs Donoghue was not the party to the contract and thus there is lack of privity of contract amid the parties. The present case was a civil case law and not the criminal case law. It is submitted that in order to marketing a criminal case mainly because in criminal case it is the case which is brought in by the state or federal government against the violation of law. But, in civil case, it is a private action that is brought against a private party in order to seek monetary damages. Mrs Donoghue cannot bring a contract law case as there is lack of privity of contract. But, she brought a case under the law of negligence as there was breach of duty on the part of the manufacturer which resulted in the loss sustained by Mrs Donoghue. Representations Prior making any contract amid the parties there are series of negotiations that took place. Some of the statements which are not promissory in nature are called representations. These are the statements which are normally made part of the contract and there is not much remedy in contract law. However, in common law it is submitted that if any statements are made which are not true and which are relied upon the parties prior making the contract then such statements are called misrepresentation and the aggrieved party has a right to rescind the contract and claim damages. The concept of representation is rightly held in Ellul and Ellul v Oakes (1972). (Clarke, 2012) Conditions Conditions are those terms that are part of the contract and are considered as the riot, heart and soul of the contract. These are the terms which are the fundamental of the contract. These terms are the reasons because of which the contract is established amid the parties. In Telford Homes (Creekside) Ltd v Ampurius Nu Home Holdings[2013] Poussard v Spiers(1876) it was held that the foundation of establishing a contract is its conditions. But, if any of the party to the contract does not comply with essential terms then the essence of the contract is lost and the reasons because of which the contact is established ceases. Thus, the aggrieved party has every right to terminate the contract ad seek damages and compensation for the losses that are suffered by him. (Davies, 2017) Warranties When the contract is made amid the parties then apart from conditions (which are the essence of the contract) there are few additional terms that are made part of the contract and such terms supplements the main terms of the contract and are warranties. They are not essence of the contract but are required in order for the smooth functioning of the contract. however, if the warranties are not comply with by any of the party, then, the aggrieved party can only claim damages for the breach and there is no termination of the contract and is held in Bettini v Gye(1876). (Davies, 2017) In nominate terms When the contract is made then there are terms which are not easy to categories as a condition or a warranty. These are those terms which take the shape of a condition or warranty depending upon the circumstances in which they are breached. If the circumsttbces revel that the terms become the essence of the contract then they are treated as condition otherwise they are treated as warranties. The damages so claimed also vary depending upon how the term is treated by the When any person (principal) appoints another person (agent), then such an agent must carry out his tasks as per the directions provided by his principal. The acts that are carried out by the agent are the acts that will bind the principal. However, the acts of the agent will only bind the principal provided they are carried out within his authority. Thus, the authority of an agent can be categorized as: Actual authority The actual authority are of two kinds: Actual express authority This is the kind of authority that is specifically provided by the principal to his agent. It is the authority that is provided by words, oral or written or by conduct. Actual implied authority It is the kind of authority that is provided to an gent by the principal under the implication of law. It is the authority that is supplementary to the actual express authority. This authority which is possessed by an agent under the implication of law, custom, usage and are inevitable for the performance of the tasks that are assigned to the agent, then, such are implied authority (Hely-Hutchinson v Brayhead Ltd [1968]. Ostensible authority The authority which is possessed by an agent not by an express or implied means but when the principal makes a representation in front of the third party which portrays an image that the agent does possess authority to bind the principal, then, any act that is undertaken by the agent within such ostensible authority is binding upon the principal. However, the outsider with whom the agent is dealing must be acting in good faith Union Bank of Australia Ltd v Rudder (1911). Thus, an agent when acts within his authority results in the binding relationship amid the principal and the third party. Further, section 129 of the act provided the right to make assumption upon the outsider. As per section 129 an outsider can assume that the officer with whom he is dealing on behalf of the company has been duly authorized to carry out such transaction. As per section 129 (3), the outsider can assume that the person with whom he is dealing has been duly appointed. As per section 128 (4), the outsider can business-law presumptions of section 129 only when he is acting in good faith. If the agent exceed his authority but if the outsider is acting in good faith then the transaction is binding upon the principal. Application of law Greg appoints Meg for the purchase of certain equipments. An express authority is provided to Meg to purchase the equipment only up to the extend $ 80,000. However he purchase the machinery for $ 90,000 from the oversea manufacturer. Now, Meg has violated his express authority. However as per section 129 the manufacturer has an authority to make assumption that Meg would have been carrying out the task within his authority provided by Greg , provided, he is acting in good faith. Conclusion Thus, the contract by Meg with the manufacturer is biding upon Greg. Reference List Bettini v Gye(1876) Donoghue v Stevenson (1932). Ellul and Ellul v economics (1972). Hely-Hutchinson v Brayhead Ltd [1968]. Hong Kong Fir Shipping Co Ltd v Kawasaki Kisen Kaisha Ltd[1961]. Poussard v Spiers(1876). Telford Homes (Creekside) Ltd v Ampurius Nu Home Holdings[2013]. Union Bank of Australia Ltd v Rudder (1911). Davies (2017) The Good, the Bad and the Ugly? Conditions, Warranties and Innominate Terms (Online). Available at: https://www.daviesanddavies.net/construction-industry-news/the-good-the-bad-and-the-ugly-conditions-warranties-and-innominate-terms. (Accessed on 9th October 2017). Julie Clarke (2012) Terms of a contract (Online). Available at: https://www.australiancontractlaw.com/law/scope-terms.html. (Accessed on 9th October 2017). Judicial Precedent (2009) (Online). Available at: https://www.drsr.org/materials/conffiles/sallyrussellconf2009.pdf. (Accessed on 9th October 2017). The Law Teacher (2017) Previous Decisions Made By Judges In Similar Cases (Online). management at: https://www.lawteacher.net/free-law-essays/judicial-law/previous-decisions-made-by-judges-in-similar-cases-judicial-law-essay.php. (Accessed on 9th October 2017).

Marketing Plan free essay sample

Our Product line will generally fall to Fruit Jams or Spread. b. Geographic area? Which areas? Passi City and nearby Municipalities like Calinog, Dumarao, Duenas, San Enrique. Since our product is not yet that famous, we will first target nearby towns and municipalities surrounding Passi City. c. Sales? Because our product is new to the market and we are still trying to market it, we are at least expecting 50 bottles a day which we will target sales of 1,500 Bottles per month. This is a rough estimate based on our assumptions and study. d. Industry? Our target industries are Food and Manufacturing Industry B. Business Competition 1. Who are our business competitors? Our main competitors are Branded Fruit Jams which they include Pineapple Jam. Yet their product is not that competitive among our target market. Examples are: SO PINEAPPLE FRUIT JAM FRUIT GARDER JAM TAJ AGRO PRODUCTS (Pineapple Jam) This Pineapple Jams are made by famous and huge companies which have already placed their product in the market competitively. Financial Objectives Sakae Sushi aims to achieve the profit of 30 million by 31 December, 2008. 1. 4Marketing Objectives We hope to build Sakae Sushi into a global brand, and so we have to be everywhere on the globe. † said by Douglas Foo, owner of Sakae Sushi, Singapores largest sushi chain.Analysis, the firms identifies and evaluates its most significant strengths, weaknesses, opportunities, and threats. To fulfill its mission, the organisation needs to capitalise on its key strengths, overcome or alleviate its major weaknesses, avoid significant threats, and take advantage of promising opportunities. (Etzel, Walker and Stanton, 2007) The SWOT analysis provides information that is help in matching the firm resources and capabilities to the competitive environment in which it operates. As such, it is instrumental in strategy formulation and selection. (http://www. quickmba. com/strategy/swot/) 2. 1 Strengths A firm are its resources and capabilities that can be used as a basis for developing a Competitive advantage. Brand name A brand is a name and/or mark intended to identify the product of one seller or group of sellers and to differentiate the product from competing products. A brand name consists of words, letters, and/or numbers that can be vocalised. (Etzel, Walker, Stanton, 2007) Brand identification has certain advantages. It enables the seller to build a consumer following and identify a given level of quality with a product. It facilitates differentiating a product from competitors’. (Davis, 1985) Sakae sushi is a global brand. It has grown into a global chain of more than 50 outlets throughout Asia and beyond. The Sakae frog symbolises a brand that is far sighted and poised to grow by leaps and bounds. Its smile indicates a friendly company, welcoming all. Its Asian heritage is reflected through the lower body of the frog that is reminiscent of a Chinese gold ingot, and a bowl filled with rice. The frog’s head and belly also symbolises the number â€Å"8† that is an auspicious number. (http://www. apexpal. com/brands. html) Why Sakae Sushi choose the green colour? Green is the colour of nature, life, its the most restful colour. Green symbolizes self-respect and well being. Green is the colour of balance. It also means learning, growth and harmony. Green is favored by well balanced people. Green symbolizes the life force. It often symbolizes money. People should eat raw green foods for good health. (http://www. crystal-cure. com/green. html) 2. 1. 2 Quality Food and Services In particular, buyers are looking for consistencies of product or service quality so that end products are reliable. (David Jobber, 1998) At present, most of people want to eat health food, because it benefit for their health. Sakae Sushi use fresh food and its rice is enriched with vitamin E for added health benefit. So it will attract many customers. Sakae Sushi service is also special, it use computer system to take order, this can save time for customers and it also can improve efficiency. For the service convenience, each table is equipped with its own hot water tap so that people can have freshly steeped green tea any time they want. 2. 2 Weaknesses Weaknesses are attributes of the organisation that are harmful to the achievement of the objective. (http://www. bookrags. com/wiki/SWOT_analysis) 2. 2. 1 It does not advertise Advertising is one of todays hottest fields in marketing. Description or presentation of a product, idea, or organisation, in order to induce individuals to buy, support, or approve of it. (http://www. investorwords. com/129/advertising. html) Sakae Sushi does not place great emphasis on advertisements. Alternately, they are considered to be non-aggressive in their promotional companies. Obviously, compared to other sushi shops propaganda is not enough. The following qualities about the disadvantages of not advertising can be noted. One of them is that the customers can not receive the new messages immediately. The Sakae Sushi motives for purchasing the products will not be publicly understood. Second is about the pervasiveness. Advertising is pervasive medium that permits the seller to repeat a message many times. It also allows the buyer to receive and compare the messages of various competitors. (Kotler, 2000) 2. 2. 2 High operational costs A company’s cost take two forms, fixed and variable. Fixed cost is a company must pay bills each month for rent, heat, interest, salaries, and so on. (Kotler, 2000) Firstly, as Sakae Sushi offers its customer with fresh food, so if the food cannot sold today, it will cannot sold tomorrow, the cost of materials are too high. On the other hand, some food air transports from Japan or other areas, following the disadvantage is high freight commitment. The limitation to it pricing strategy and it could not attract all of it intended target customers. Secondly, the shops which located in shopping centre, these rentals cost rather more than many in the suburbs. Thirdly, high-quality food needs of the high-tech cooks, relative to the payment of their salaries more and more than the same industry. 2. 2. 3 Lack of diversified product Sakae Sushi has a diversified range of Japanese food. However, the income of the firm is still heavily dependent upon its share of the Japanese food market. This may leave it vulnerable if for any reason its market share erodes. 2. 3 Opportunities Opportunity is an area of need and interest in which there is a high probability that a company can profitably satisfy that need. (Kotler, Keller, 2006) 2. 3. 1 Expand the unexploited market Sakae Sushi has the opportunity to expand its global operations. New markets for Japanese cuisine such as North Korea and South Africa are beginning to emerge. Sakae also has the opportunity to expand the teenager market. Because its price is not very high, and it located in shopping centre. And teenagers are always like to try new things. So it will easy to access these customers. 2. 3. 2 Innovation An innovation is any good, service, or idea that is perceived by someone as new. ( Kotler, Keller, 2006) Over the years Sakae Sushi has exhibited the ability to innovate to distinguish them from their competition. It adopted a simple two-tier price structure for their sushi to provide customers with a hassle-free way of keeping track of their bills. It also use sushi rice enriched with Vitamin E instead of the usual vinegared rice. It also can innovative new product, such as a variety of desserts. This process of innovation can generates interest among customers to go there. 2. 4 Threats Any factor in the market, external to the marketing organisation, which has the potential to negatively impact demand for the marketers product or service. (http://www. answers. com/topic/environmental-threat) 2. 4. 1 Emergence of Substitute Product At present, many similar Japanese Restaurants have established in Singapore, and they set its price is very lower, and they promote their product use different ways. Such as when you consume $100, you can enjoy 40% discount, or buy two get one free. Customer always sensitive to the price, they will compare Sakae Sushi’s price with other restaurants, if these restaurants have similar product, but price is lower, then customer will shift to other restaurant. Consumer price sensitivity is a potential external threat to Sakae Sushi. 2. 4. 2 Market Entrant As Sakae Sushi in a highly competitive market, so it has lower barriers to entry. Many enterprisers who want to enter the sushi restaurant business can get a loan, lease a building and start serving the sushi without too much trouble. Such situation causes Sakae will face many competitors, these new firm entry the market will cause sushi’s price to decrease, and Sakae will not make high profit in the future. 3. 0Segmentation/Target market Target market is a group of customers (people or organisations) for whom a seller designs a particular marketing mix. (Etzel, Walker, Stanton, 2007) Sakae Sushi adopts mass-market strategy and product differentiation strategy. Mass-market refers to treatment of the market as a homogenous group and offering the same marketing mix to all customers. (http://www. netmba. com/marketing/market/segmentation/) Product differentiation, one firm distinguishes its product from competitive brands offered to the same aggregate market. (Etzel, Walker, Stanton, 2007) Sakae offers varied of Japanese food including sushi set, Udon, Soup and Sashimi. Although these would be the same with other Japanese restaurants, but it set conveyor belt, use colourful plate and offers fresh food. These can distinguish its product from competitors. 3. 1 Age group According to market intelligence, the catering industry manufacturers, the most common form of market segmentation is the demographic factors as the basis for other factors. In demographic variables, used age was the most common application. Sakae Sushi’s target market would be range to 15-64 years old. According to the population statistics Singapore, the sex ration of the aged 15-64 years is males 1,000 per females 979. So the males are 1,326,340 and the females are 1,318,060. So Sakae will be targetting both male and female with a total population of 2,664,400. (http://www. singstat. gov. sg/stats/keyind. html) 4. 0 Marketing Mix Marketing mix is the combination of a product, where and when it is distributed, how it is promoted, and its price. Together, these four components of strategy must satisfy the needs of the target market(s) and, at the same time, achieve the organisation’s marketing objectives. (Etzel, Walker, Stanton, 2007) 4. 1 Product A product is a set of tangible and intangible attributes, which may include packaging, color, price, quality, and brand, plus the seller’s services and reputation. (Etzel, Walker, Stanton, 2007) 4. 1. 1 The product life cycle A product life cycle consists of the aggregate demand over an extended period of time for all brands comprising a generic product category. (Etzel, Walker, Stanton, 2007) Maturity: during the first part of the maturity stage, sales continue to increase, but at a decreasing rate. When sales level off, profits of both producers and middle men decline. (Etzel, Walker, Stanton, 2007) Seeking to differentiate themselves, some firms extend their product lines with new modes; others come up with a â€Å"new and improved† version of their primary brand. During this stage, the pressure is greatest on those brands that trail the #1 and #2 brands. During the latter part of this stage, marginal producers, those with high costs or no differential advantages, drop out of the market. Etzel, Walker, Stanton, 2007) Sakae during the maturity stage of its life cycle it designs new promotion. Such as for members they can consume $30 and get $20 worth of vouchers. It also modified their services by adding self service hot water then customers can have freshly steeped tea anytime they want with its unique piped in hot water system that is fitted to every table. 4. 1. 2 Packaging Packaging consists of all the activities of designing and producing the container or wrapper for a product. . (Etzel, Walker, Stanton, 2007) Packaging can protect the product on its way to the consumer; protect the product line after it is purchased; help persuade middlemen to accept the product and help persuade consumers to buy the product. (Etzel, Walker, Stanton, 2007) Sakae use colourful plates going for merely S$1. 99 and premium red plates at S$4. 99, it also have the frog logo in it 4. 1. 3 Branding A brand is a name and/or mark intended to identify the product of one seller or group of sellers and to differentiate the product from competing products. A brand name consists of words, letters, and/or numbers that can be vocalised. Etzel, Walker, Stanton, 2007) Brand identification has certain advantages. It enables the seller to build a consumer following and identify a given level of quality with a product. It facilitates differentiating a product from competitors’. (Davis, 1985) The Sakae frog symbolises a brand that is far sighted and poised to grow by leaps and bounds. Its smile indicates a friendly company, welcoming all. Its Asian heritage is reflected through the lower body of the frog that is reminiscent of a Chinese gold ingot, and a bowl filled with rice. The frog’s head and belly also symbolises the number â€Å"8† that is an auspicious number. (http://www. apexpal. com/brands. html) Why Sakae Sushi choose the green colour? Green is the colour of nature, life, its the most restful colour. Green symbolizes self-respect and well being. Green is the colour of balance. It also means learning, growth and harmony. Green is favored by well balanced people. Green symbolizes the life force. It often symbolizes money. People should eat raw green foods for good health. (http://www. crystal-cure. com/green. html) 4. 2 Price Price is the amount of money and/or other items with utility needed to acquire a product. (Etzel, Walker, Stanton, 2007) 4. 2. 1 Seasonal discount A manufacturer of goods purchased on a seasonal basis may consider granting a seasonal discount. (Etzel, Walker, Stanton, 2007) Sakae gives to a customer 10%-20% discount during the slack season. Such as set lunch only $8. 9 each person, and for student only $8. 4. 2. 2 Flexible-Price Under a flexible–price strategy, also called a variable-price strategy, similar customers may pay different prices when buying identical quantities of a product. Etzel, Walker, Stanton, 2007) Sakae Sushi has the buffet promotion, different time could attracting different types of customers. During lunch, teatime and dinner, every child only costs $9. 90. The different is that for youth and senior citizen, they could give a low price $13. 90 during lunch and teatime, until to dinner have a higher price $15. 90. This is the same situation to the adult. 4. 3 Place A distribution channel consists of the set of people and firms involved in the transfer of title to a product as the product moves from producer to ultimate consumer or consumer or business user. Etzel, Walker, Stanton, 2007) 4. 3. 1 Selective Distribution Selective distribution, a producer sells its product through multiple, but not all possible, wholesalers and retailers in a market where a consumer might reasonably look for it. (Etzel, Walker, Stanton, 2007) The advantage of choose selective distribution are: first, if the company choose intensive distribution there have a high cost on it; another, a firm move toward more selective distribution to enhance the image of its products, strengthen consumer service, improve quality control, and maintain some influence over its prices. Sakae sushi choose selective distribution. With 33 outlets in Singapore the stores are located in shopping centre or near MRT station, such as Plaza Singapore, Bugis Junction and Vivio City. Sakae choose shopping centre and MRT station as their distribution channel as there have a large number of population, it can easy to access its target customer. And if it choose intensive distribution, such as 7-11 or NTUC, then its quality of product will drop, because it cannot offer fresh food and these markets are very small, it cannot access its target audience as much as possible. Franchise system Franchising is a method of doing business wherein a franchisor authorises proven methods of doing business to a franchisee for a fee and a percentage of sales or profits. (http://en. wikipedia. org/wiki/Franchising) Buying a franchise can offer protection to a prospective new retail store or to an independent store that faces stiff competition from chains. The benefit include: Franchisees can use the parent company’s well-known trade name, which should help attract customers; Various forms of management assistance, such as technical, management training and promotion programs. These are provide to franchisees prior to as well as after opening the business. (Etzel, Walker, Stanton, 2007) Sakae has been opened more than 50 outlets in the world. Join sakae as a franchise it will provide guidelines on site selection. The construction team will visit the site that have been selected, assess the location, before working on the design and layout of the outlet. The outlet will be renovated and furnished so that it is ready for operation. 4. 4 Promotion Promotion is the element in an organisation’s marketing mix that serves to inform, persuade, and remind the market of a product and/or the organisation selling it in the hope of influencing the recipients’ feelings, beliefs, or behaviour. (Etzel, Walker, Stanton, 2007) 4. 4. 1 The Communication Process in Promotion A feature of a free-market system is the right to use communication as a tool to persuade as well as inform, that freedom is reflected in the promotional efforts by businesses to affect the awareness, feelings, beliefs, and behaviour of prospective customers. Etzel, Walker, Stanton, 2007) Sakae Sushi wants to share must first be encoded into a transmittable form, and their campaign an idea is â€Å"Good Place, Very Good Sushi† as a slogan. The company use this message of transmitted through a communication channel is the website. The current promotion is the topic about Chinese New Year. This kind of message may change in the receiver’s knowledge, beliefs, or feelings about the sushi. They are willing to try the new menus, and then the response serves as feedback. Through the feedback, Sakae Sushi can learn what a communication accomplished. . 0 Conclusion 5. 1 Contingency plan If Singapore government ban the import of seafood, Sakae will face it cannot offer the fresh seafood to customers everyday and those customers who like such as sashimi and prawn will not come here. At this time, Sakae should look for the local seafood wholesales to make sure it can offer seafood immediately, and innovate new product to attract customers. 5. 2 Evaluation In 2006, Sakae sushi’s total revenue is $30,720,000, the cost is $8,428,000, the profit is $22,292,000. In 2007, the total revenue is $38,781,000, it is increased 26. 2% than 2006, although the cost is increase to $10,694,000, but the profit is increased 26%. In 2008, its financial objectives aim to achieve the profit of $35 million. Across to 2006 and 2007 total revenue, we can found Sakae operates very well and set its financial objectives is reasonable. It use SWOT analysis to help them to know their strengths, weakness, opportunities, and threats. It also use 4ps strategy to increase their sales, which of these can make Sakae to achieve its goals very easily.